Award-winning T&R Frameworks boosts $700K in sales, ranks Top 5 for TruConnect, and expands growth with Spectrum in 2026.
SAN BERNARDINO, CA, UNITED STATES, January 22, 2026 /EINPresswire.com/ — T&R Frameworks, a San Bernardino-based direct sales and marketing firm, today announced a series of milestones achieved in 2025 under the leadership of CEO Esteban Villalta — including winning Rookie Owner of the Year at the 2025 Rewards & Recognitions (R&R) industry ceremony and achieving outstanding service results for key clients TruConnect and Spectrum.
In 2025, T&R Frameworks partnered with TruConnect, a national telecommunications provider focused on expanding affordable connectivity solutions for underserved communities. Over the calendar year, Villalta and the T&R Frameworks team helped drive $700,000 weekly for TruConnect, significantly exceeding early performance expectations and reinforcing the company’s direct-to-consumer outreach strategies.
The results propelled T&R Frameworks into the Top 5 sales performers for TruConnect nationwide for 52 consecutive weeks in 2025, a remarkable achievement that underscores both consistency of execution and long-term market traction for the client.
New Client Expansion: Spectrum by Charter Communications
Building on momentum from TruConnect, T&R Frameworks expanded its client portfolio in 2025 to include Spectrum, the direct-to-consumer communications brand owned by Charter Communications. Spectrum offers internet, TV, and phone services to millions of households nationwide.
Since bringing Spectrum on board as a major client, T&R Frameworks has focused on deploying its leading-edge direct sales and consumer engagement methodologies to accelerate customer acquisition and strengthen Spectrum’s market penetration. The partnership is positioned to grow even further into 2026 as both companies align on shared goals for service expansion, customer experience enhancement, and team growth.
2026 Vision: Growth, Expansion, and Team Development
Looking ahead to 2026, Esteban Villalta and the T&R Frameworks leadership team aim to follow through on several strategic priorities:
– Continued Market Growth with Spectrum: Strengthen campaign performance and sales outreach for Spectrum, positioning T&R Frameworks as a trusted long-term partner in customer acquisition efforts.
– Deepening Client Results: Extend successful performance strategies that delivered for TruConnect to other existing and new clients across diverse industry verticals.
– Team Expansion and Development: Recruit and develop additional direct sales, marketing, and field operations talent to support expanded partnerships and execution capacity.
– Innovation in Direct Engagement: Leverage technology, data analytics, and refined field strategies to deliver even greater precision in market targeting and customer conversions.
T&R Frameworks is a full-service direct sales and marketing firm based in San Bernardino, California, specializing in customer acquisition, field marketing, and revenue growth strategies for brands seeking deeper market engagement. With a mission to empower brands through personalized, results-driven outreach, T&R Frameworks partners with clients to craft effective sales campaigns, enhance consumer connection, and elevate brand presence in competitive markets.
For more information about T&R Frameworks and its services, visit https://trframeworks.com/.
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