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Agency Clarifies Professional Standards in Newborn Care Industry

PressAdvantage

PHOENIX, AZ – January 21, 2026 – PRESSADVANTAGE –

The Newborn Care Solutions Agency, the only newborn care placement agency founded by an internationally accredited training provider, addresses growing confusion among families regarding professional terminology in the newborn care industry. The agency connects families nationwide with certified newborn care specialist professionals who meet rigorous qualification standards.

Industry professionals note that many families searching for infant care support use outdated or inaccurate terminology. The term night nurse, for example, incorrectly implies medical licensing such as RN or LPN credentials. Newborn Care Specialists provide non-medical professional support including feeding guidance, sleep routine development, and infant care education without the clinical scope associated with licensed nursing.

Newborn Care Specialist logo

Similarly, families often search for a baby nurse when seeking newborn care support. This terminology, while common in casual usage, creates potential misunderstandings about the qualifications and scope of practice involved. Certified Newborn Care Specialists undergo specialized training focused specifically on infant care during the first months of life, distinct from general nursing education.

“Understanding the distinction between professional titles helps families make informed decisions about their care arrangements,” said Tonya Sakowicz, Founder and CEO of The Newborn Care Solutions Agency. “Our specialists hold credentials from recognized bodies including CACHE International, ensuring families receive support from professionals trained in current evidence-based practices.”

The agency’s proprietary vetting process evaluates each specialist’s training credentials, practical experience, and professional competencies. This multi-layered assessment exceeds industry standards and provides families with confidence when selecting care providers. Background screening is conducted in compliance with local, state, and federal regulations for all referred professionals.

As the only placement agency with roots in internationally accredited training programs, The Newborn Care Solutions Agency maintains educational standards that reflect the specialized nature of newborn care. The agency’s network includes professionals with additional certifications in lactation support, postpartum doula services, and infant sleep methodologies.

This diverse expertise enables the agency to match families with specialists whose qualifications align with their unique circumstances, whether caring for multiples, supporting breastfeeding goals, or establishing healthy sleep routines. Each specialist in the network undergoes thorough credential verification and reference checks to confirm both their training background and hands-on experience. Families can trust that their matched specialist arrives prepared with the knowledge and skills to provide expert, non-medical support from day one.

For more information about professional newborn care placement services, visit thencsa.com or call (602) 695-6775.

About The Newborn Care Solutions Agency:

The Newborn Care Solutions Agency is the only newborn care placement agency founded by an internationally accredited training provider. Based in Scottsdale, Arizona, the agency serves families nationwide by connecting them with rigorously vetted, professionally trained Newborn Care Specialists.

The agency offers comprehensive placement services including overnight care specialists for 8-12 hour shifts, 24/7 live-in support, and specialized care for twins and multiples. Families also benefit from postpartum doula placements with lactation support, travel-ready specialists, and emergency placement services for urgent needs. Each candidate undergoes a proprietary internal assessment and thorough background screening to ensure the highest standards of care.

With a network of thousands of trained professionals across 42+ states, The Newborn Care Solutions Agency provides personalized matching and ongoing support throughout the placement process. For a complimentary consultation, visit thencsa.com or call (602) 695-6775.

###

For more information about The Newborn Care Solutions Agency, contact the company here:

The Newborn Care Solutions Agency
Tonya Sakowicz
602-695-6775
agency@newborncaresolutions.com
Phoenix, Arizona

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},
/* ──────────────── 2. Placement Agency ──────────────── */
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“text”: “Our comprehensive 6-step hiring process ensures the perfect match for your family: Step 1 – Complete our detailed family profile to help us understand your needs and preferences. Step 2 – We schedule a personalized consultation to discuss your specific needs, timeline, and expectations. Step 3 – After signing our service agreement, we begin recruiting from our vetted pool of experienced NCS professionals. Step 4 – We introduce you to fully-screened candidates who match your criteria, complete with profiles and qualifications. Step 5 – You interview candidates using our provided guidelines to find the best fit. Step 6 – Once you select your NCS, we conduct comprehensive criminal background checks and guide you through the hiring and contract process.”
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“text”: “A Newborn Care Specialist (NCS) has specialized newborn care certification and focuses exclusively on newborns from birth to 6 months. They create customized care plans and routines, provide sleep training and feeding plans, and have in-depth knowledge of newborn health, feeding issues, and development. A night nanny typically has general childcare experience, works with children of all ages, follows existing family routines rather than creating new ones, and provides basic overnight care following parent instructions. NCS professionals are ideal for new babies, establishing routines, feeding challenges, and first-time parents. Night nannies are better suited for older infants with established routines and ongoing childcare needs.”
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“text”: “A Newborn Care Specialist focuses primarily on baby care and development, providing hands-on infant care including feeding, diaper changes, and sleep training. They establish baby routines and schedules and typically work 8-12 hour shifts, often overnight. A Postpartum Doula focuses primarily on the mother’s recovery and family adjustment, providing emotional support and guidance for parents, light household tasks related to baby care, and breastfeeding support and education. Postpartum Doulas typically work 4-6 hour visits. Many of our NCS professionals hold both certifications, providing comprehensive care that includes infant expertise AND maternal support.”
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“text”: “Yes! Many of our Newborn Care Specialists have additional training in lactation support. They can provide positioning and latch assistance, pumping schedule development, milk supply optimization strategies, feeding plan creation for combination feeding, and overnight feeding support to maintain supply. Many NCS hold lactation consultant certifications and can provide exclusive pumping support. However, NCS professionals do not provide medical diagnosis of breastfeeding issues, prescribe medications or supplements, or replace lactation consultant medical advice. We work closely with your pediatrician and lactation consultants for comprehensive feeding support.”
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“text”: “The Newborn Care Solutions Agency is the only agency founded by an internationally accredited training provider. CACHE International is an accreditation and certification body out of the UK and home of the iconic ‘British Nanny,’ recognized worldwide as the gold standard for accreditation of educational programs for child caregivers. We offer a rigorous screening process with professional in-house candidate screening, a proprietary internal assessment of all candidates, and comprehensive background checks. Our personalized service includes a bespoke agency process built around your family’s priorities, expert guidance throughout your search, and dedicated support from industry leaders. We maintain strict privacy and safety standards with a confidential placement process and access to the most qualified NCS professionals nationwide.”
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