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Sunny HQ Launches ‘Performance Baseline’ Initiative to Make Fast WordPress Sites the Default

Human-First WordPress infrastructure delivers immediate speed gains for business, agency, and ecommerce websites.

Human-First WordPress means fewer moving parts and fewer surprises. When performance is handled at the platform level, everything else becomes easier to manage.”

— Dylan Bost, Founder and CEO of Sunny HQ

RALEIGH, NC, UNITED STATES, January 29, 2026 /EINPresswire.com/ — Sunny HQ today announced the Sunny HQ Performance Baseline, a platform-wide initiative designed to ensure every WordPress site hosted on its platform runs faster by default, without additional configuration or ongoing effort from customers.

The initiative reflects Sunny HQ’s broader commitment to Human-First WordPress: infrastructure and support designed around real people, real businesses, and predictable outcomes rather than constant tuning and technical overhead.

After migrating hundreds of business, agency, and ecommerce sites, Sunny HQ identified a consistent outcome. Most websites experience measurable speed improvements immediately after launch. These gains come from infrastructure-level decisions built into the platform, not from surface-level tweaks.

“Speed should not be a project,” said Dylan Bost, Co-Founder of Sunny HQ. “In a Human-First WordPress environment, performance is handled quietly in the background so teams can focus on their work. When a site moves to Sunny HQ, it benefits from how the platform is designed before we ever touch plugins, themes, or code.”

Why speed is foundational to growth

Website performance directly affects trust, revenue, and customer behavior.
• First impressions form in seconds. Fast sites feel credible and professional. Slow sites feel unreliable.
• Conversion rates depend on response time. Faster pages lead to more completed checkouts, forms, and signups.
• Mobile traffic is unforgiving. With most users on cellular networks, even small delays drive abandonment.

For agencies and ecommerce operators, speed also influences client retention, advertising efficiency, and support volume.

What the Sunny HQ Performance Baseline includes

The Performance Baseline standardizes optimizations that are often missing or inconsistently implemented on typical or performance-based WordPress hosting environments.

• Smart, multi-layer caching that reduces load time for new and returning visitors
• Priority content delivery so key page elements load first
• CDN integration to keep pages fast regardless of visitor location
• Server-level tuning purpose-built for WordPress and WooCommerce
• Ongoing monitoring to prevent performance degradation over time

For sites with deeper or more complex issues, Sunny HQ offers optional performance optimization plans that address front-end weight, plugin conflicts, database inefficiencies, and ecommerce-specific bottlenecks. For many customers, however, the largest improvement comes simply from operating within the Performance Baseline.

“Human-First WordPress means fewer moving parts and fewer surprises,” Bost added. “When performance is handled at the platform level, everything else becomes easier to manage.”

To help organizations understand their current performance and identify easy wins, Sunny HQ offers a free 5-Minute WordPress Speed Audit. The audit highlights the primary factors slowing a site down and shows which improvements are already handled automatically within the Sunny HQ Performance Baseline.

The audit is available at:
https://sunnyhq.io/website-performance-test

About Sunny HQ
Sunny HQ provides Human-First WordPress hosting and website management for businesses, agencies, and ecommerce brands that value reliability, clarity, and real human support. The platform combines performance-first infrastructure with hands-on expertise to deliver faster sites, stronger security, and predictable outcomes. Founded in Raleigh, North Carolina, Sunny HQ serves organizations that want their websites to work without constant oversight.

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